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About Visstun®

Since it was founded in 2006, Visstun's unique method of cup imprinting has propelled promotional cups to a whole new level. Launching the world's first high-definition convolute cups, Visstun's state-of-the-art technology has eclipsed traditional cup imprinting methods by first printing high-quality corporate images on flat polypropylene sheets and then forming them into cups on custom engineered machinery. Visstun® has been able to create a visually stunning line of custom cups for every occasion that are sure to leave a lasting impression.

Watch our "How Cups Are Made" video for a behind-the-scenes look at what it takes to create awesome cups and containers.

Feel free to visit us in person at any of the Trade Shows we attend. We'd love the opportunity to meet you and tell you more about our visually stunning, custom cups!

Visstun® News

No-Squash Litho Cup Printing

By Anne Locascio -- Graphic Arts Online, May 1, 2009.

In a market dominated by flexo printing, Visstun Industries in Las Vegas is using lithographic printing to create high quality graphics for promotional drink cups. How do they do it without flattening the cups?

The trick is the order in which the printing is done. With flexo, cups are printed after the plastic cup has already thermoformed or injection molded. Flexo, which uses rubber or plastic relief plates, requires that artwork be created with compensation for distortion. That’s because the rubber image stretches as it curves around the cylinder. Flexo historically has limited resolution quality, though new advances in high resolution digital flexo platemaking (such as 10-micron spot Kodak Flexcel) are arriving. With flexo, there have been limits to the amount of sports team photography that can be shown—faces might look funny, or long-view photos won’t reproduce with clarity.

Visstun sidesteps these issues by doing the printing on an offset press, at the beginning of the process, before the cups are even formed. Using fan-shaped templates—the format of unformed cups—designers create and submit artwork to Visstun intended to be printed flat. This eliminates the need for the calculations to project distortion on a rounded surface. Visstun also provides stock art and designs for customers.

Proprietary software is utilized for workflow and files are sent direct-to-plate using Screen 8800 platesetters and Fuji plates. Files are imaged at 300 dpi.

The fan-shaped blanks are printed two- to eight-up on Barrier Plus polypropylene plastic, converted on PMC-1250P machines from Paper Machinery Corp., Milwaukee, and run on any of Visstun’s offset presses: two, 6-color Heidelberg Speedmaster CD74 UV or a 20´´ KBA Genius. They typically use UV ink to create the chemistry necessary for ink to adhere to the plastic’s fine, smooth surface. The original sheet size, 23 x 29´´, is cut down based on the quantities required by customers. Substrates are either frosted or white.

Conversion to drinkability

Once run through the presses, each blank is diecut using standard die-shapes for any one of four cup sizes ranging from 12 oz. to 32 oz. Using specially engineered cup machinery, the blanks are picked up from the conveyor belt by suction and moved along to be formed into the cup shape with the side seam heat-sealed. A bottom is next placed onto each cylinder and heat-sealed into place. The final step of the process is to heat the rim and roll it to form a lip. The cup converters can make up to 165 per minute. The finished cups can then be sleeve-packaged into customer-specified quantities. Visstun requires a 250 minimum to order, and orders come in as high as the millions.

The finished product is one that is recyclable and reusable—and they are dishwasher-safe. Printing on plastic provides greater brightness than printing on paper as the ink remains on the surface of the substrate. A UV coating is applied for further durability. While the cost of the Barrier Plus substrate is more than pre-formed cups, the quality is better and creates a more durable product, says Visstun.

from the GraphicArtsOnline

Awards & Recognition

Industry Awards won by Visstun

  • 2015

    • PPAI - Supplier Achievement Award - Customized Retail-branded Product/Packaging - Silver
  • 2014

    • PPAI - Image Award - Printed Supplier Catalog: 1-25 pages - Gold
    • PPAI - Supplier Achievement Award - Customized Retail-branded Product/Packaging - Silver
    • PPAI - Supplier Achievement Award - Most Creative New Entry for Promo Event Use - Silver
    • PPAI - Supplier Achievement Award - Offset Process - Silver
    • PPAI - Supplier Achievement Award - Special Applications - Silver
  • 2013

    • PPAI - Supplier Achievement Awards - Offset Process - Silver
  • 2012

    • PPAI - Supplier Achievement Award - Offset Process - Silver
    • PPAI - Most Creative New Entry for Promotional Event Use - Silver
    • PPAI - Special Application - Silver (won two)
    • PPAI - Customized Non-Catalog Product Under $25 - Gold
    • PPAI - Printed Supplier Catalogs (1 - 25 pages) - Silver
    • ASI Best Places to Work - 2012
  • 2011

    • PPAI - Supplier Achievement Award - Offset Process - Silver
    • Spirit Award - Fastest Growing Supplier
    • Counselor - Best Places To Work
  • 2010

    • WorldStar Packaging Competition - Beverage Category
    • AmeriStar Winner in Packaging Competition - Promotional Category
    • Counselor - Best Places To Work
    • PPAI - Supplier Achievement Award - Best Full Line Catalog (S1-S5)
    • Spirit Award - Fastest Growing Supplier
  • 2009

    • Counselor - Product Design Awards - Winner
    • Identity Marketing Reader's Choice Awards
    • PPAI - Supplier Achievement Award - Silver Supplier Self Promotion
    • PPAI - BEST OF Supplier Achievement Award
  • 2008

    • Counselor - Best Places To Work
    • Advantages - "Best Bang For Your Buck"
    • ASI Show! Orlando - "Most Likely to Become a Tried and True"
    • Identity Marketing Reader's Choice Awards
  • 2007

    • ASI Show! Chicago - "Easiest to Sell"