Visstun's "Everything Green" program will add 35% Post-Consumer Recycled Fiber (PCF) to ALL of paper cup, container, & lid products in 2019 - at no additional cost to customers! This includes our Paper Hot, Cold, and Microwave cups and containers as well as our Vx2™ Double Wall Cups and P2™ paper lids. Post-Consumer Recycled Fiber is expensive; so, to keep our products price neutral and to further shrink our global footprint, we are reducing paperboard thickness 3% to 6%. Our Post-Consumer Recycled Fiber paperboard is more rigid and feels & performs like the thicker regular boards.
We started making products with Sustana's awesome NEW Post-Consumer Recycled Fiber in April 2019 and expect to have 100% of our paper cups, containers, and lids built using this paper by the end of 2019. To see our progress, visit visstun.com/nowgreen. Also, each of our website product pages contains an "Everything Green" progress bar.
Why focus on Post-Consumer Recycled Fiber? Right now, the United States has a recycling crisis. Consumers are recycling paperboard products more than ever... But, there's nowhere for it to go! Visstun® decided that providing a use for Post-Consumer Recycled Fiber (PCF) in our cups and containers is an important, socially responsible first step.
There are other "Green" options available like PLA, Sugar Cane PE, and other surface coatings; but, so far, none of them perform to the standards you expect from Visstun®. Many of the current "eco-friendly" options have a significantly higher price tag or their eco-claims are tenuous. There are a lot of important pieces to the Eco-Friendly "Green" puzzle and using renewable and recycled resources is just the beginning. Visstun® has explored many different options and is working to get to a cup that is compostable or biodegradable and Made in the USA. Stay tuned for future developments.