Everything Green

Visstun's "Everything Green" program will add 35% Post-Consumer Recycled Fiber (PCF) to ALL of paper cup, container, & lid products in 2019 - at no additional cost to customers! This includes our Paper Hot, Cold, and Microwave cups and containers as well as our Vx2™ Double Wall Cups and P2™ paper lids. Post-Consumer Recycled Fiber is expensive; so, to keep our products price neutral and to further shrink our global footprint, we are reducing paperboard thickness 3% to 6%. Our Post-Consumer Recycled Fiber paperboard is more rigid and feels & performs like the thicker regular boards.

Everything Green in a nut shell:

  • ALL paper products made with 35% Sustana EnviroLife™, FSC® Certified, Post-Consumer Recycled Fiber - click to learn more
  • No Upcharge - cost neutral for customers
  • No List of Options - This is our new standard not an additional item
  • Appearance and performance like regular paper board
  • Just Green - a great use for recycled fiber

We started making products with Sustana's awesome NEW Post-Consumer Recycled Fiber in April 2019 and expect to have 100% of our paper cups, containers, and lids built using this paper by the end of 2019. To see our progress, visit visstun.com/nowgreen. Also, each of our website product pages contains an "Everything Green" progress bar.

Why focus on Post-Consumer Recycled Fiber? Right now, the United States has a recycling crisis. Consumers are recycling paperboard products more than ever... But, there's nowhere for it to go! Visstun® decided that providing a use for Post-Consumer Recycled Fiber (PCF) in our cups and containers is an important, socially responsible first step.

There are other "Green" options available like PLA, Sugar Cane PE, and other surface coatings; but, so far, none of them perform to the standards you expect from Visstun®. Many of the current "eco-friendly" options have a significantly higher price tag or their eco-claims are tenuous. There are a lot of important pieces to the Eco-Friendly "Green" puzzle and using renewable and recycled resources is just the beginning. Visstun® has explored many different options and is working to get to a cup that is compostable or biodegradable and Made in the USA. Stay tuned for future developments.

All Visstun® paper receives the Forest Stewardship Council® (FSC), Sustainable Forestry Initiative® (SFI), or Programme for the Endorsement of Forest Certification (PEFC) chain-of-custody certification guaranteeing that the fiber used was harvested from responsible, well-managed forests. These organizations are internationally recognized for their forest certification standards.

Forest Stewardship Council logo Sustainable Forestry Initiative logo Programme for the Endorsement of Forest Certification logo